The concept of ‘internationalization’ is at the same time a cause and a consequence of globalization and the growing integration of economies on a global level, and serves to create a forward-looking corporate vision and reach markets without any barriers. This is why understanding the peculiarities of this phenomenon is vital to pinpointing the behaviours companies need to adopt if they are to be successful both in traditional markets and in emerging countries. With the cooperation of foreign professionals and institutions, SPP can support companies and entrepreneurs preparing to face this issue for the first time and who wish to adopt new perspectives in order to penetrate markets in Europe and worldwide.